Google supports more two dozen different sizes of templates to display advertising. The general practice for marketers who use our company consisted in laying ads for each of these sizes (in pixels), because they believe that this is how their product will receive the maximum possible visibility.
No matter how regrettable, multi -apartment companies are often often are limited from the perspective of marketing capabilities. For the most part, you do not have internal designers. Even if they make manipulations, the creation of twenty bucks or more advertising for each digital campaign involving their apartment communities is a significant workload. Get the amazing results of your campaigns on the google screen? (Or less) the size of each ad.
Click here to see the full results of our research of the ad display.
On this portal:
- The top of the best sizes of materials on the display from the performance - information from more than 23,000 advertisements - key the dimensions of advertising in the dwelling (ranked by performance)
1. 320x50
Indications: 13,125 587 (27.8% of all impressions) it is optimized for mobile phones and according to the usual arises as banner advertising at the bottom of mobile web pages.
2. 300x250
Indications: 13 625.904 (28.9%) interaction: 28 976
Google announces this as one of its best sizes of display, and by right, so the field in our ratings, he turned out to be the second if it behind 320x50 ad. In the context of general interaction, which will be a more plausible indicator of success. This announcement is known as the “middle rectangle” and is carefully functioning in mobile pages.
3. 336x280
Indications: 4877.065 (10.3%) interaction: 28 976
This is known as the "large rectangle" of google, and is presented in a similar mod as the size of 300x250. One no less significant difference is explained by the fact that each size is used only for a video and texts in desktop browsers.
4. 728x90
Indications: 4,304,308 (9.1%) interaction: 16 605
This excellent standard advertising in the style of a banner or “leaders table”, this is usually displayed at the beginning of the list of pages of the browser of stationary computers.
5. 300x50
Indications: 1 223.986 (2.6%) interaction: 13 279
This is a standard google mobile banner, which is located in the upper or lower part. Pages of a smartphone.
6. 468x60
Indications: 1797 750 (3.8%) interaction: 11 829
This advertisement in the spirit of a banner is better suited in small spaces compared to 728x90 leaders. The size of the announcement. One of the key advantages of this announcement is so that it is most interesting for web profiles on tablets, such as ipad.
7. 300x600
Indications: 2.223.550 (4.7%) interaction: 10 544
This half -page announcement for browser pages for desktops. Google reports that such a trend is upward in terms of impressions, due to the fact that every year there are more marketers, especially the one who returns to primary brands, seek to create a greater influence with the help of visual effects.
1. Mobile performance is key. The two best advertising sizes are mobile banners and accounted for 55% of the city number of shades of all 23,000 advertising. Of the 1288,374 general visits to our sites, the community came from the gadget's smart. This is even more than 70%! If the web-site of the community of your apartments is not suitable for: mobile phones of gadgets, or maybe you are engaged in a simple reprint of materials, a little strong mobile presence with your digital advertising, you forgive a significant part of the personal target audience.
(note: mobile, in this case, strictly refers to phones, but not on tablets).
2. The impressions are great, but the interaction is better.
As you may have noticed, the most effective digital size of advertising created many impressions. This is excellent, as this confirms that they will help you get a job. Interaction means that someone clicked on promotion and visited the website of your apartment community. That is google display ad sizes why we appreciated these sizes of ads for anyone, how many interactions they created, due to the fact that this is a more true measure of success. -Visual filling.
3. The development of very effective amounts of advertising guarantees that you get more from your own marketing budget.
Not only has to create only 7 or less advertising for any campaign, that the solution of cockroaches of limited marketing potential, but also guarantees that your marketing budget is distributed to promotion that has been proven to work.
For example, if you have always sent google 20 of advertising for each campaign, https://pxroproject.net/blog/display-ads-google-sizes/ the amount of money you are “repeated expenses, do not remain effectively directed. The offline study included some sizes of ads that did not even generate 1% of the central number of impressions, but they were still funded. The problem is for finishing marketers. However, we found a simpler and more effective way for marketers. % Of the results for only a third of the work.
The second simple solution is to add rentvision to your team. We make and deploy digital advertising, which leads to traffic on the platform of your apartment community, when you need it beyond all. To keep abreast more, plan a demo. Repeat to enable google advertising, meta or other channels in your multi -apartment marketing plan. >